I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Color carries meaning and can influence consumers' thoughts, feelings, and behaviors.
Many disciplines, such as neuroscience, psychophysics, visual cognition, and biology have …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Food marketing is often singled out as the leading cause of the obesity epidemic. The
present review examines current food marketing practices to determine how exactly they …

▪ Abstract Package size, plate shape, lighting, socializing, and variety are only a few of the
environmental factors that can influence the consumption volume of food far more than most …

This chapter discusses what drives consumers' attention when scanning assortments. It
discusses the three principles of design for online assortments. Involuntary attention is …

Objectives. We assessed whether a 2-phase labeling and choice architecture intervention
would increase sales of healthy food and beverages in a large hospital cafeteria. Methods …

Research on the self-serving of food has empirically ignored the role that visual
consumption norms play in determining how much food we serve on different sized …

A large number of visualization tools have been created to help decision makers understand
increasingly rich databases of product, customer, sales force, and other types of marketing …

Because packaging reaches consumers at the critical moments of purchase and
consumption, it has become an important marketing tool for food manufacturers and …