Despite extensive research into the standardization versus adaptation of marketing
programs, processes, and strategies, findings regarding its impact on performance remain …

This paper examines the impact of the firm's degree of local embeddedness on its
performance in emerging markets using the World Bank's Enterprise Survey Manufacturing …

The convergence versus divergence debate has persistently presented a puzzle in the
scholarly literature. Forces of globalization created a wave of convergence. Yet, the recent …

Despite the research on alliance management capability (AMC) has evolved in recent years,
we still lack a clear understanding of its antecedents and performance outcomes in the …

Purpose The common market practice by foreign marketers is to sell their brands in standard
or localised packaging or sometimes both in the context of Pakistan. By examining the …

Purpose The purpose of this paper was to examine the difference in the effect on external
marketing effectiveness of gender similar boards and gender dissimilar boards in the agro …

Petroleum companies contribute to the largest proportion of environmental degradation in
Libya. In support, the 2014 environmental performance index ranks Libya 120th out of 178 …

The main research objective was to investigate the effect of international marketing strategy
on export performance in Thai exporting businesses. The concept of resource-based view of …

The degree to which the various elements of the marketing mix should be standardised or
adapted is an issue that has engaged marketing scholars and practitioners since 1960s …

The State of Libya is a Maghreb and North African country on the Mediterranean coast,
bordered by Egypt in the east, Algeria and Tunisia in the west, Niger and Chad in the south …