The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

Fast-fashion industry is characterized by short product life-cycles, high volatility, affordable
prices, and consumers' high impulse purchase decisions, which result in massive levels of …

The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …

Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

Purpose Although Generation Y consumers contribute significantly to the luxury market, still
there is a limited amount of research conducted to explain their luxury consumption …

Recently, the trend of sharing economy has gained popularity in fashion, particularly among
millennials. Few studies in the past have focused on sharing economy in the clothing …

Prior studies have mostly concentrated on consumers' intentions to purchase luxury brands,
and research on luxury consumers' repurchase intentions is limited. In this study, we identify …

Purpose Conventionally, consumers perceive luxury products as a means of displaying their
wealth and prosperity. Consumption of luxury products has usually been considered the …

This study explores two burgeoning aspects of marketing research; inspiration and
engagement, in the context of mass‐prestige brands; that is those brands that position …

Purpose This paper aims to examine the relationships among two distinct yet interconnected
forms of value orientations, namely, terminal and instrumental values, brand consciousness …