What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges
Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …
importance of brand management in the online sphere, our primary goal was to …
The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z
The purpose of this research is to measure the impact of green consumption experience on
self-perception, willingness to pay, and purchase intention toward green products. This …
self-perception, willingness to pay, and purchase intention toward green products. This …
Circular economy orientation from corporate social responsibility: A view based on structural equation modeling and a fuzzy‐set qualitative comparative analysis
D Gallardo‐Vázquez… - Sustainable …, 2024 - Wiley Online Library
Seeking sustainable development, companies voluntarily implement Corporate Social
Responsibility (CSR) through the Triple Bottom Line (TBL) approach, considering economic …
Responsibility (CSR) through the Triple Bottom Line (TBL) approach, considering economic …
[HTML][HTML] Effect of Green Value Cocreation on Consumer Behavior: A Professional Baseball Franchise's “Sustainable Party” Event
CY Chen, YH Lin, MT Shih, TY Yeh - Behavioral Sciences, 2024 - mdpi.com
This study examined whether participation in green activities affects the green purchase
intention, team identification, and subjective well-being of sports fans through green value …
intention, team identification, and subjective well-being of sports fans through green value …
Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students
This study aims to investigate the determinants of green smartphone application adoption
among users. The study employs content richness model and modified Unified Theory of …
among users. The study employs content richness model and modified Unified Theory of …
Employee's Commitment and Labour Mobility in the Nigerian Banking Sector
AC Iherobiem, ME Ariyibi - Journal of Business, 2024 - jb.ibsu.edu.ge
The objective of the study is to examine the effect of employee commitment on labor mobility
in the Nigerian banking sector. In order to accomplish the study's goal, a descriptive survey …
in the Nigerian banking sector. In order to accomplish the study's goal, a descriptive survey …