[图书][B] Strategic retail management
J Zentes, D Morschett, H Schramm-Klein - 2007 - Springer
The economic importance of retailing is constantly increasing, as can be seen from the
development of many countries across Europe, America and Asia. In highly developed …
development of many countries across Europe, America and Asia. In highly developed …
Negative symbolic consumption and consumers' drive for self‐esteem: The case of the fashion industry
EN Banister, MK Hogg - European Journal of Marketing, 2004 - emerald.com
Self‐esteem is an important motivational drive for consumption involving both the
acceptance and rejection/avoidance of symbolic goods. This paper examines the …
acceptance and rejection/avoidance of symbolic goods. This paper examines the …
The transfer of retail formats into developing economies: The example of China
A Goldman - Journal of retailing, 2001 - Elsevier
The focus of this research is the strategy of international format transfer by retailers into
developing countries. Transfer strategies are defined in terms of a format change pattern …
developing countries. Transfer strategies are defined in terms of a format change pattern …
Failure in international retailing: research propositions
Whilst retail internationalization practice has a long history, academic research into retail
internationalization is a more recent phenomenon. We argue in this paper that our …
internationalization is a more recent phenomenon. We argue in this paper that our …
Retail internationalization and retail failure: issues from the case of Marks and Spencer
Retail internationalization has attracted much attention in recent years as the scale and
nature of the activity has changed. Most analysis of retail internationalization however is …
nature of the activity has changed. Most analysis of retail internationalization however is …
The strategic localization of transnational retailers: the case of Samsung‐Tesco in South Korea
This article contributes to the small but growing geographic literature on the
internationalization of retailing by exploring the strategic localization of transnational …
internationalization of retailing by exploring the strategic localization of transnational …
Relationship development in international retail franchising: Case study evidence from the UK fashion sector
AM Doherty, N Alexander - European journal of marketing, 2004 - emerald.com
The relationship marketing paradigm has emerged as a major tool by which marketers may
examine and conceptualise relationships with consumers, however its application to the …
examine and conceptualise relationships with consumers, however its application to the …
Measuring image: shopping centre case studies
C Dennis, J Murphy, D Marsland… - … International Review of …, 2002 - Taylor & Francis
'Branding'is well known for consumer products but power has shifted from manufacturers'
brands towards retailers'. The term'image'is more common than'brand'in the context of …
brands towards retailers'. The term'image'is more common than'brand'in the context of …
The internationalisation/globalisation of retailing: towards an economic–geographical research agenda
NM Coe - Environment and Planning A, 2004 - journals.sagepub.com
Within economic geography, the internationalisation of retailing is a much understudied
element of contemporary globalisation processes. In this paper the author seeks to develop …
element of contemporary globalisation processes. In this paper the author seeks to develop …