Branding has its ancient roots in the wider Mediterranean and the Middle East, as we have
seen in the preceding conceptual chapter. Throughout history, branding products, persons …

Purpose This paper aims to examine the impact of increasing the intensity of religious cues
in financial service advertisements on target and non-target groups. Design/methodology …

ObjetivoEl estudio investiga el efecto de colores y logotipos de marcas específicas en el
reconocimiento de marca por parte de los clientes metropolitanos de la ciudad de Lahore …

The purpose of this study was to examine the existence of (IGI) between two successive
generations for their brands preferences in Pakistan. A sample of 80 motherdaughter dyads …

The objective of this study was to empirically assess the influence of non-functional cues
(such as country of origin, bank name, advertising, and price/services charges) on …

Across the globe, the importance of the service sector is flourishing as a result of which
significance of research to understand the characteristics and attributes of services is rising …

Most enterprises in the United Arab Emirates are small and medium-sized enterprises
(SMEs); some owners of these enterprises lack the knowledge of branding strategies to …

This paper is aimed at studying the role of interest rates and bank size along with other
macroeconomic and firm-level factors in determining the Islamic bank's profitability. We also …

Halal branding has been developed by using Islamic principles and leads consumers
towards purchasing and using services for their benefits. As a consequence of today's …

Purpose: The study investigates the effect of specific brand colors and logos on brand
recognition from the metropolitan customers of Lahore city. Methodology: The Study is cross …