The mediating role of job satisfaction and affective commitment in the relationship between internal marketing practices and customer orientation

AM Al Samman, ATI Mohammed - International Journal of …, 2021 - emerald.com
Purpose This paper aims to examine the nature of the relationship between internal
marketing (IM) and customer orientation, with the mediating role of job satisfaction and …

Investigating the mediating role of job satisfaction on the relationship between internal marketing and job performance: a research within services industry

SB Taştan, SMM Davoudi - Middle East Journal of …, 2020 - inderscienceonline.com
The aim of this study is to examine the influence of perceived internal marketing practices on
employee job performance and mediating effect of job satisfaction. A quantitative research …

The impact of internal marketing on employee attitudes and behaviours in local public sector organisations

AP Rodrigues, M Barreira, CR Madeira… - Tourism & Management …, 2023 - tmstudies.net
The purpose of this paper is to extend the knowledge on the relationships between internal
marketing (IM), job satisfaction, organisational commitment, organisational trust, and job …

The Effect of Training, Motivation and Internal Communication on the Performance of Employees at Jordanian Islamic Banks

NF Jahan, MYD ALLAYMOUN - Journal of Business and …, 2020 - al-kindipublisher.com
Training and development of employees, internal communications, and Motivation are the
main components of internal marketing in Islamic banks in the Hashemite Kingdom of …

Assessment of availability of the internal marketing elements at faculty of nursing

AD Abo Soliman, NM El-sayed… - Port said scientific …, 2020 - pssjn.journals.ekb.eg
Background: The aim of this study was to assess the availability of internal marketing
elements among internal customers of the Faculty of Nursing, Port Said University. Sample …

[引用][C] impact of internal marketing on employee job satisfaction and customer satisfaction: A study of healthcare organizations in Jammu and Kashmir

S Shabir - Marketing in Emerging Economies, 2016