As modern economies become predominantly service-based, companies increasingly
derive revenue from the creation and sustenance of long-term relationships with their …

In this paper, we examine the research and results of dynamic pricing policies and their
relation to revenue management. The survey is based on a generic revenue management …

The nature of marketing science is changing in a systematic, predictable, and irrevocable
way. As information technology enables ubiquitous customer communication and big …

The need to understand the relationships among customer metrics and profitability has
never been more critical. These relationships are pivotal to tracking and justifying firms' …

Our paper shows that the parameters in existing theoretical models of channel substitution
such as offline transportation cost, online disutility cost, and the prices of online and offline …

A basic yet crucial question is: why should the firm engage in database marketing? We
discuss three fundamental motivations: enhancing marketing productivity, creating and …

Given the growth of the service sector, and advances in information technology and
communications that facilitate the management of relationships with customers, models of …

Since the early 1980s, the concept of relationship management in marketing area has
gained its importance. Acquiring and retaining the most profitable customers are serious …

A key question for Internet commerce is the nature of competition with traditional brick-and-
mortar retailers. Although traditional retailers vastly outsell Internet retailers in most product …

We consider a single-period inventory model in which a risk-averse retailer faces uncertain
customer demand and makes a purchasing-order-quantity and a selling-price decision with …