In this article, the authors propose a new framework for understanding and studying
heuristics. The authors posit that heuristics primarily serve the purpose of reducing the effort …

▪ Abstract We review empirical and conceptual developments over the past four years (1992–
1995) on attitudes and persuasion. A voluminous amount of material was produced …

Prior research has mostly examined consumer attitudes toward online services/retailing in
general and a few researchers have addressed consumer experiences with online food …

The current status of studies of online shopping attitudes and behavior is investigated
through an analysis of 35 empirical articles found in nine primary Information Systems (IS) …

In this work, we examined the surprising value consumers attach to getting a bargain. Past
research has largely understood this phenomenon in terms of the impact discounts have on …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

The New Psychology of Money is an accessible and engrossing analysis of our
psychological relationship to money in all its forms. Comprehensive and insightful, Adrian …

Although price-matching refund policies are common in many retail environments, the
impact of such policies on consumers has largely been ignored. This article reports the …

Existing research on price deals has largely demonstrated positive financial and
nonfinancial consequences of obtaining a deal. In contrast, the research reported here …