The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

Consumer brand preference is an essential step towards understanding consumer choice
behaviour, and has therefore always received great attention from marketers. However, the …

The aim is to understand how private car drivers' perception of vehicle attributes may affect
their intention to adopt electric vehicles (EVs). Data are obtained from a national online …

The present study provides and tests a conceptual framework aimed at comparing the
relative effectiveness of celebrity–user, brand–celebrity, and user–brand personality …

Drawing from research on ethical leadership, psychological capital, and social learning
theory, this study investigated the mediating effects of goal congruence and psychological …

Self-image congruence helps explain and predict different facets of consumer behavior. To
date, application of self-congruence theories to tourist post-travel evaluations is limited. This …

A coherent body of research recognizes the role of emotion in various aspects of consumer
behavior. However, while a number of studies exist on the consequences of emotion …

In order to combat environmental problems, electromobility is developing worldwide. The
purpose of this study is to assess consumer attitudes for electromobility. Likewise, perceived …

Purpose–Very little research has investigated the effects of service quality dimensions on
customer loyalty. Also, up to now, no research has investigated the direct effect of expertise …

Food image has begun to influence tourist behaviour, so understanding the food image of a
destination is important. This study examined the relationships among destination food …