The purpose of this study was to examine the push (ie, socio-motivation) and pull (ie, ski
resort attribute preference) factors influencing the level of participation of leisure skiing in …

Purpose The purpose of this study was to examine the effectiveness of social media
strategies of sport organizations when an unexpected absence of relevant content occurs …

In the modern day sport marketplace, professional sport teams face tough competition to
build and sustain a viable fan base. This study sought to address three research …

Most aspects of life in contemporary societies permeate and are reciprocally influenced by
the media. Sports are no exception. Each has influenced and depended on the other for its …

The speed of change and the constant transformation within and beyond sports have meant
that any organization associated with the global sport industry must constantly evaluate and …

The purpose of the study was to examine how multidimensional event operation quality
factors (ie, game operation, stadium quality, game accessibility, and store operation) would …

Background: Hero-making and hero-worship are common in human society. Yet despite the
universal appeal of heroes, the features attributed to these figures and the attitudes toward …

In this chapter, authors from two disciplines—sport management and art education—explore
three art-related identities in the context of sport sponsorship and explain how these art …

Social media platforms, which have become carriers of new communication and expression
forms in digital environments, influence communication in personal, cultural, and societal …

This research aimed to conceptualize the relationships between consumer demand and
WNBA spectatorship from the Stimulus-Organism-Response perspective to better …