Unleashing the value of artificial intelligence in the agri-food sector: where are we?

M Trabelsi, E Casprini, N Fiorini, L Zanni - British Food Journal, 2023 - emerald.com
Purpose This study analyses the literature on artificial intelligence (AI) and its implications
for the agri-food sector. This research aims to identify the current research streams, main …

Security in digital marketing: Challenges and opportunities

AT Rosário - Confronting Security and Privacy Challenges in Digital …, 2023 - igi-global.com
Digital marketing presents both challenges and opportunities when it comes to security. As
more and more customer data is collected and stored digitally, the potential for sensitive …

Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling

NT Giannakopoulos, MC Terzi, DP Sakas, N Kanellos… - Information, 2024 - mdpi.com
Agriculture firms face an array of struggles, most of which are financial; thus, the role of
decision making is discerned as highly important. The agroeconomic indexes (AEIs) of …

[PDF][PDF] Digital Marketing Strategies and Profitability in the Agri-Food Industry: Resource Efficiency and Value Chains.

N Kanellos, P Karountzos… - Sustainability (2071 …, 2024 - researchgate.net
Agriculture is essential to any country's economy. Agriculture is crucial not only for feeding a
country's population but also for its impact on other businesses. The paradox of agri-food …

Investigating digital marketing readiness among tourism firms: an emerging economy perspective

YA Abate, DC Ukpabi, H Karjaluoto - Current Issues in Tourism, 2024 - Taylor & Francis
The study aimed at investigating the readiness of firms in the tourism industry to adopt digital
marketing as a marketing strategy–from an emerging economy perspective. The technology …

The Digital Marketing for Sustainable Development

AT Rosário, PR Lopes, FS Rosário - 2023 - preprints.org
A Digital marketing allows brands to disseminate information in a targeted way towards their
clients and consumers, making bidirectional communication and interactions between …

Implementation of digital marketing strategies. Problems and benefits to the financial sector

J Cardenas, D Martinez… - Management …, 2025 - managment.ageditor.uy
Introduction: Financial digital marketing relies on different electronic media to reach a
greater number of people who could become potential clients of different financial …

Въпроси на конкурентоспособността на земеделските стопанства на Българиря (Issues of the Competitiveness of the Agricultural Holdings of Bulgaria)

H Bachev, N Koteva, B Ivanov, D Mitova, D Terziev… - 2022 - papers.ssrn.com
Bulgarian Abstract: Доусъвършенстван и приложен е холистичен подход за разбиране,
оценяване и подобряване на конкурентоспособността на земеделските стопанства в …

Agriculture Modernization and Enhancement Using Advanced Technologies

ST Ten, KA Shafie, RA Rani… - Advances in Agricultural …, 2023 - hh-publisher.com
Food production must be considerably increased to maintain the world population, which is
expected to reach 9.7 billion people by 2050. As a result, agriculture must be modernised …

Enhancing Agricultural Supply Chain Sustainability through Digitalization: Insights from Agricultural Waste Recycling Companies in Aswan, Egypt

FM Hassan Ibrahem, ZA Abdelsatar Ahmed… - MSA-Management …, 2025 - journals.ekb.eg
The research aims to investigate the effect of digitalization on sustainable supply chains,
particularly in recycling agricultural wastes in Egypt. The research pursues to assess current …