Visual merchandising encourages customers to enter the store by making it appealing to
them and influencing their perception of it. It is the art of putting together effective display …

This study aims at investigating how consumers experience the retail environment visually,
thus establishing a foundation for deeper insights into visual merchandising strategies …

With rising competition in the apparel retail industry in India, multi-brand outlets need to
create a particular store image in consumers' minds to ensure consumer loyalty and sales …

The main objective of this research is to identify the impact of store design and ambience on
consumer purchase decisions in retail chain outlets in Delhi-NCR, India. The foremost …

Purpose: With emerging modern phenomena in the world, the aesthetic appeal of a product
is utilized by retailers as visual marketing strategies. The main aspiration of the study is to …

This study employed a quantitative approach to investigate the influence of visual
merchandising practices on customer engagement and purchase behavior in retail stores in …

As the concept of large retail stores gains ground in India, the practice of Visual
Merchandising as a critical form of product and retail marketing is growing exponentially …

The highly competitive retail industry pushes retailers to seek strategies like creating
atmospheric in-store experiences to boost consumer satisfaction and encourage return …

This study was designed in order to understand the psychological benefits of an indoor
smart farm restaurant, which is a restaurant that operates a smart farm inside the restaurant …

E-commerce has a tremendous growth globally and in Indonesia, but some research found
only less than five percent of visitors who become customers. So, purchase or purchase …