We study the effects of vertical and horizontal differentiation on pricing policy in a large
sample of hotels in Spain. We show that hotels with more stars (ie, vertically differentiated) …

We fill a gap in the resource-based literature by identifying conditions and mechanisms that
make a resource valuable to a firm ex ante—that is, before a decision on acquiring or …

Abstract Research Summary This article investigates the impacts of Airbnb on hotel demand
and the price and nonprice response strategies of incumbent hotels to Airbnb. We …

Over the past decade, scholars and practitioners have increasingly paid attention to
sustainable business models (SBM). How to upscale SBMs is a key question in transition …

Scholars have examined the role of customer preferences, and demand-side characteristics
more generally, in varied core strategy areas like market entry and timing, diversification …

Using a formal model, we develop a theory of how value capture by a firm with market or
bargaining power dampens the incentives of other agents in its ecosystem, showing that the …

Purpose Scholars have underscored the importance of organizational authenticity, but it is
unclear how it influences the links among market strategy, and nonmarket strategy (NMS) …

The purpose of this case-based research is to analyze and discuss Alibaba Group (hereafter
Alibaba) and its entrepreneurial growth and global expansion in B2B/B2C markets. The …

Purpose This research aims to investigate how Chinese leisure travelers value hotel
amenities when they book hotel rooms in Hong Kong. Design/methodology/approach The …

Research Summary A growing literature uses cooperative game theory to develop formal
strategy theories of value creation and value capture. In a recent review, Gans and Ryall () …