Customer satisfaction is at the heart of any successful business entity. The influence of
service quality on the role of customer orientation in achieving greater customer satisfaction …

Purpose—The study aims to examine the mediating role of frontline employee job
satisfaction in the relationship between abusive customer behaviour and employee turnover …

Purpose The purpose of this paper is to ascertain how perceived service quality mediates
employees' customer orientation and customer satisfaction in the public utility sector …

Purpose The study aims to assess the moderating role of celebrity characteristics in the
relationship between celebrity endorsement and telecommunication companies' reputation …

Purpose Post-occupancy evaluation (POE) demonstrates relevance nowadays. Because of
the wide competition between construction companies, it is necessary to be assertive, so …

Las brechas sociales y el racismo sistemático y estructural, durante la última parte del siglo
XXI han dado pie a que se revisen, en la publicidad y en cualquier espacio social, las …

Purpose This study describes how a multinational enterprise (MNE) gains acceptance after
rebranding acquired brands from different countries among its internal and external …

Reputational risk is a significant corporate issue. Reputational risk is an issue for
businesses' financial stability and long-term sustainability. With mounting oversight and …

Purpose Product rebranding is increasingly popular, but brand managers are sceptical
about its implications on brand loyalty (BL). Given the limited empirical literature on the …

Purpose This study seeks to assess the mediating role of financial service branding on
investment decisions from the perspective of financial service investors …