Charity fundraising is increasingly relying on online platforms such as crowdfunding
platforms. However, overwhelmingly, crowdfunding campaigns do not meet their goals …

Purpose Positioned in the e-retailing field, this study aims to investigate the effect of the retail
store's atmosphere on consumer behavior in 3D online shopping environments, focusing on …

Purpose This study aims to determine the influence of store attributes on customer
experience, brand love and brand loyalty at Hijup stores. Design/methodology/approach …

Visual merchandising encourages customers to enter the store by making it appealing to
them and influencing their perception of it. It is the art of putting together effective display …

This paper intends to analyze the impact of store layout, ambient factors, and employees on
impulsive decision-making among female customers visiting the apparel outlets. The …

This paper takes a first step towards verifying a loyalty building model in the Indian retail
sector. The results show that the intensity of some core loyalty model paths in developed …

Purpose The best possible way for brick-and-mortar retailers to maximise engagement with
personalised shoppers is capitalising on intelligent insights. The retailer operates differently …

The art of visual displays and the arrangement of merchandising solutions in a shop is
virtual merchandising, which improves layout and design, increases development, sales and …

ABSTRACT A novel approach was used to evaluate the impact of retail store layouts on
consumer responses, by triangulating subjective feedback, behavioural data and …

Visual merchandising is an extremely important element as the first visual cue that affects
buying behavior of customers. This study aims to identify determinants of visual …