Avengers assemble: Avenger philanthropy as the new gift opportunity for nonprofit organizations

SL Mitchell - Psychology & Marketing, 2024 - Wiley Online Library
This conceptual paper extends theories of gift giving behavior through identifying and
defining the emerging phenomenon of Avenger Philanthropy. This manifests when people …

Visitors' attraction and co-creation at World Expo–a qualitative study unveiling visitors' delight and engagement with immersive technology

V Arya, S Sahni, B Oukhayi… - Tourism Recreation …, 2024 - Taylor & Francis
Global business events like World Expo attract massive numbers of visitors to attend this
event. The present study investigates internal and external factors that attracted visitors to …

Are sticky users less likely to lurk? Evidence from online reviews

J Yang, Z Zhang, C Dang, Z Zhang - Behaviour & Information …, 2024 - Taylor & Francis
Although many product providers deem user contributions (eg online reviews) important,
providers often struggle to obtain them, ie most users are lurkers who are reluctant to post …

Reframing the practice of volunteering as a collective endeavour through a focal brand community

SL Mitchell - European Journal of Marketing, 2023 - emerald.com
Purpose Nonprofit organisations (NPOs) are an increasingly fundamental part of our society.
Meeting rising demand requires NPOs to attract enough resources, especially volunteers, to …

Crowded but not crowded out: Comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns

RD Waters, GA Auger - Journal of Philanthropy and Marketing, 2023 - Wiley Online Library
There is a great deal of need in this world, and some are taking their plights directly to the
public for help rather than approaching nonprofit organizations. This content analysis of …

Strategies Leaders of Nonprofits Use to Increase Community Awareness and Capital Funding

M Beverly Jr - 2024 - scholarworks.waldenu.edu
Nonprofit leaders' ability to establish and sustain effective awareness of their mission-
oriented work with organizational stakeholders affects performance and sustainability. The …

Guest editorial: Opportunities and challenges at the crossroads of communication and services

A Lievens, P Neijens, P De Pelsmacker - Journal of Service …, 2022 - emerald.com
Over the last decades, the contexts of services and communication management have
changed dramatically, with a strong impact on the challenges and opportunities of …