Avengers assemble: Avenger philanthropy as the new gift opportunity for nonprofit organizations
SL Mitchell - Psychology & Marketing, 2024 - Wiley Online Library
This conceptual paper extends theories of gift giving behavior through identifying and
defining the emerging phenomenon of Avenger Philanthropy. This manifests when people …
defining the emerging phenomenon of Avenger Philanthropy. This manifests when people …
Visitors' attraction and co-creation at World Expo–a qualitative study unveiling visitors' delight and engagement with immersive technology
Global business events like World Expo attract massive numbers of visitors to attend this
event. The present study investigates internal and external factors that attracted visitors to …
event. The present study investigates internal and external factors that attracted visitors to …
Are sticky users less likely to lurk? Evidence from online reviews
J Yang, Z Zhang, C Dang, Z Zhang - Behaviour & Information …, 2024 - Taylor & Francis
Although many product providers deem user contributions (eg online reviews) important,
providers often struggle to obtain them, ie most users are lurkers who are reluctant to post …
providers often struggle to obtain them, ie most users are lurkers who are reluctant to post …
Reframing the practice of volunteering as a collective endeavour through a focal brand community
SL Mitchell - European Journal of Marketing, 2023 - emerald.com
Purpose Nonprofit organisations (NPOs) are an increasingly fundamental part of our society.
Meeting rising demand requires NPOs to attract enough resources, especially volunteers, to …
Meeting rising demand requires NPOs to attract enough resources, especially volunteers, to …
Crowded but not crowded out: Comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns
RD Waters, GA Auger - Journal of Philanthropy and Marketing, 2023 - Wiley Online Library
There is a great deal of need in this world, and some are taking their plights directly to the
public for help rather than approaching nonprofit organizations. This content analysis of …
public for help rather than approaching nonprofit organizations. This content analysis of …
Strategies Leaders of Nonprofits Use to Increase Community Awareness and Capital Funding
M Beverly Jr - 2024 - scholarworks.waldenu.edu
Nonprofit leaders' ability to establish and sustain effective awareness of their mission-
oriented work with organizational stakeholders affects performance and sustainability. The …
oriented work with organizational stakeholders affects performance and sustainability. The …
Guest editorial: Opportunities and challenges at the crossroads of communication and services
Over the last decades, the contexts of services and communication management have
changed dramatically, with a strong impact on the challenges and opportunities of …
changed dramatically, with a strong impact on the challenges and opportunities of …