This study explores two burgeoning aspects of marketing research; inspiration and
engagement, in the context of mass‐prestige brands; that is those brands that position …

The increase in disposable income and the luxury aspirations of the middle-class have led
to the introduction of a new genre of luxury, known as masstige luxury. The extant research …

Luxury consumption has become a worldwide phenomenon. Irrespective of consumers'
need for uniqueness being considered as an important psychological factor impacting luxury …

The purpose of this study is to explore the effect of consumer self-concept clarity and
materialism on consumers' self-brand connection and communal-brand connection as well …

Customers today make a trade-off between online and offline channels to purchase fashion
items. The purpose of this research is to examine whether affective commitment to a …

Academic research exploring the phenomenon of impulsive buying using s-commerce
platforms is scarce. Little is known about the factors and their prominence in shaping …

Purpose This study aims to integrate the theory of planned behavior (TPB) and the value-
belief-norm (VBN) theory into a meta-analytic framework to synthesize green consumption …

Research on consumer ethnocentrism (CE) has increased worldwide in various academic
disciplines and business sectors due to the rise of globalization and cross-border trade in …

The concept of simple living in Kampung Naga village in Tasikmalaya is interesting to study,
because it shows the quality of social relations between humans and nature; and humans …

Luxury brands have engaged in social media use, becoming exposed to a wider market but
confronting the exclusivity and uniqueness linked to these brands. This paper explores the …