Purpose The enabling technologies that emerged from information technology (IT) have had
a considerable influence upon the development of marketing tools, and marketing has …

Interactive technology is rapidly transforming the modern e-tail landscape by applying reality-
enhancing technologies, ie, augmented reality, virtual reality, and mixed reality-led sensory …

This study investigates how control, concentration, and enjoyment impact customers' awe
experience in e-tailing, and examines how AI-enabled services may alter online flow …

Abstract ENGLISH SUMMARY: M-shopping is progressively becoming more popular among
consumers and further growth in m-shopping has been projected for the foreseeable future …

A mobile app is a computer (software) program designed to run on smartphones, tablet
computers and other mobile devices (Wikipedia). The increased use of mobile devices and …