Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

In the retail environment, attention is requisite to purchase, attention being the collection and
assessment of stimuli from our senses (visual stimuli are generally the most important) for …

Despite recent industry attention, questions remain about how native advertising is
perceived and processed by consumers. Two experiments examined effects of language …

This eye tracking experiment (N= 149) investigates the influence of different ways of
disclosing brand placement on viewers' visual attention, the use of persuasion knowledge …

This article examines the influence of a job recruitment advertisement personalized with a
recipient's name and photograph on the visual attention to the advertisement, the attitudes …

Purpose–Anthropomorphism is the innate human tendency to attribute human or human-like
characteristics to non-human entities or objects. Even though it is widely used by marketing …

As an important technology of digital construction, real 3D models can improve the
immersion and realism of virtual reality (VR) scenes. The large amount of data for real 3D …

The rapid development of information communication technologies (ICT) has expanded the
possibilities for marketing communication. In order to increase business competitiveness …

Many eye-tracking data analyses rely on the Area-of-Interest (AOI) methodology, which
utilizes AOIs to analyze metrics such as fixations. However, AOI-based methods have some …

This paper presents a research study detailing the procedure and results of experimental
eye-tracking research to evaluate employersL career websites. The objective of this …