A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Partial least squares structural equation modeling (PLS-SEM) is one of the most widely used
methods of multivariate data analysis. Although previous research has discussed different …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …

Supply chain management and integration have become more important business topics
mainly addressed within the different businesses industries in order to influence the …

This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …

This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

Influencers increasingly provide sources of information and innovation to followers.
Grounded in balance, cognitive dissonance, and congruity theories, the current article …

This study explores how environmental knowledge and risk perception influence individuals'
sustainable consumption behavior through the mediation of environmental concern and …