The fast-food service industry has been growing rapidly across China over the last few
decades. In accordance with the rising consumption level in the country, Chinese customers …

Purpose The purpose of this study is to investigate the effect of fast-food restaurant service
quality (compound effect of food quality, physical environment quality and employee service …

The choice of influencer marketing as an endorser for promoting products and services is
becoming a more and more effective communication strategy of open innovation. Their use …

The study aims to identify the factors affecting consumers' intention to repurchase organic
tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism …

Street food (SF) consists of ready-to-eat food prepared and sold on the street. This food
constitutes the food traditions of local populations in many countries of the world. SF …

Wine Routes develop inside the larger context of wine tourism (WT), which is increasingly
important for rural communities. Italy is one of the most important countries in the world for …

In the context of the advent of the experience economy, conceptualisations of authenticity
are often both perplexing and uncertain. This paper argues for a nuanced understanding of …

The Francigena Way (Via Francigena) is a long international itinerary that was awarded
recognition as a Culture Route of the Council of Europe. It starts in Canterbury (UK), touches …

Currently, multinational fast-food restaurant like the American fast food restaurant business
is in great demand in Asian countries, especially in Indonesia. Maybe it can be categorised …

Milk packaging innovation: Consumer perception and willingness to pay Page 1 AIMS
Agriculture and Food, 5(2): 307–326. DOI: 10.3934/agrfood.2020.2.307 Received: 10 February …