Background Message framing has been an important focus in health communication
research, yet prior meta-analyses found limited support for using framing to increase …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

This research examines the effectiveness of message framing, message appeal and
information content in changing respondents' COVID-19 vaccination intentions through …

Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar
non-advertising formats, differ from other more direct forms of advertising in several ways …

Communication and advocacy approaches that influence attitudes and behaviors are key to
addressing conservation problems, and the way an issue is framed can affect how people …

One of the major challenges for the tourism sector is enacting sustainable behaviours. A key
strategy for hoteliers is developing persuasive messages, with the goal of encouraging …

It is urgent to understand how to effectively communicate public health messages during the
COVID-19 pandemic. Previous work has focused on how to formulate messages in terms of …

Over the past decades, research in the fields of both framing and health communication has
grown exponentially. However, to date, no systematic review has been conducted about …

Institutions and organizations are increasingly using the digital media to communicate with
stakeholders on a day-to-day basis and during crisis situations. Therefore, this chapter …

ABSTRACT A fear appeal posits the risks of using and not using a specific product, service,
or idea such that if you don't “buy,” some particular dire consequences will occur. That is …