The study aims to investigate the impact of shopping motivation on consumers' intention to
buy green apparel. The study adopted the theory of shopping motivation (utilitarian and …

Purpose Shopping motivation has been extensively explored in traditional marketing context
but less in online shopping. Utilitarian attribute of online shopping is one of the success …

Purpose Grounded on approach/avoidance behaviour theory, the purpose of this paper is to
develop a typology of grocery shoppers based on the concomitant perceived advantages …

The increasing availability of immersive Virtual Reality (VR) hardware in private households
has opened up significant opportunities for innovations in online retailing. Online retailers …

With the increasing digitalization of traditional retailing, omnichannel retailing has become a
growing global phenomenon. The result is the emergence of a new type of shopper who …

Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a
realistic scenario. Among several other factors, personality traits have been shown to have a …

Purpose The purpose of this paper is to understand the role played by emotional states in
the relationship between entertainment and social interaction with salespeople and shopper …

Purpose The growing wine market in India presents a tremendous opportunity for marketers
to formulate a strategy targeted at the Indian consumers. The purpose of this paper is to …

Shopping motivation is the dominant theoretical framework upon which shopping behaviour
research is based. A shopper's motivation is assumed to be fixed and enduring, implying, in …

Purpose The purpose of this paper is to discover the numerous risk and benefit perceptions
involved in the patrons' purchase and consumption decisions related to wine in India. It will …