Purpose Companies' relationship with their customers through e-commerce platforms has
increased considerably in the past few years, bringing new challenges concerning service …

One of the controversies in existing marketing literatures is on how to retain existing and
new customers to have repurchase intention in the long-run; however, empirical answer to …

The study examined the effect of brand packaging positioning strategy on customers'
behavioural intentions in the context of repeat purchase towards food and beverage brands …

The mobile telecommunication (telecom) sector has become the basic source of information
nowadays, especially in Cameroon. It is used to transfer and deliver information through …

Tingginya mobilitas masyarakat perlu didukung oleh infrastruktur yang memadai.
Infrastruktur jalan tol yang memadai mampu meningkatkan percepatan pembangunan …

This chapter reviews related literature under the following headings; conceptual framework,
theoretical framework and empirical studies. The review provides an understanding of the …

To remain competitive in the service industry, it is essential for companies to understand the
concept of service quality and customer satisfaction. The purpose of this study was to gather …

This research investigates the impact of e-service quality dimensions on public and private
banking websites in Egypt from the perspectives of the main stakeholders. In order to …

Licensed telecommunications providers and their operations in any country have resulted in
a variety of macroeconomic influences, such as employment creation, increased reliability of …

Telecommunication services have played a critical role in boosting the growth of many
sectors of the economy. This study therefore seeks to determine the relationship between …