Behavioral theories have been extensively referred to in consumer behavior literature to
understand the factors influencing user intentions and behavior. Behavioral reasoning …

How does economic inequality relate to prosocial behaviour? Existing theories and
empirical studies from multiple disciplines have produced mixed results. Here we conduct a …

Artificial Intelligence (AI) is increasingly popular, and educators are paying increasing
attention to it. For students, learning AI helps them better cope with emerging societal …

Many consumers have shown positive attitudes towards green consumption; however, these
attitudes do not necessarily translate into intentions or behaviors. To analyze this attitude …

Consumer adoption of renewable energies is an important step towards less carbon-
intensive and more sustainable energy systems. But despite growing ecological awareness …

Green human resource management (GHRM) and corporate social responsibility (CSR)
have recently gained more attention in the business world. This study aims to investigate the …

Social Marketing is the utilisation of marketing principles and methods to encourage
individual and organisational behaviour change for the public good. Traditionally the …

Nonprofits must gain millennials as lifelong donors for future sustainability. The current study
aims to analyze the millennials and their intrinsic motivation (Deci et al., 1994), attitudes …

In a national study of public charities in the United States, we find that some organizations
experience little difficulty recruiting volunteers while others report substantial problems. We …

Volunteers' motives have been differentially linked to various aspects of successful
volunteering. Using self-determination theory, we propose that volunteer functions are …