It has become essential to create and apply new media in visual communication design due
to social media existence. This study aims to investigate the role of innovative applications of …

Fungsi dari semiotika untuk menunjukkan bagaimana terbentuknya tanda di masyarakat.
Sebetulnya kita tidak secara detail yang menerima sesuatu, kalau bisa dinikmati …

Dynamic visual identities have been existing in our design arena for almost 70 years now.
This pandemic, however, allied with the available technology, have created new fertile …

This chapter seeks to contribute to the clarification of the concepts corporate identity, brand
identity, and brand personality. Through a methodology based on literature review and …

Over time, various methodological models have been proposed for Branding and/or Brand
Visual Identity, sometimes confusing these concepts. On the other hand, there is still a lack …

This study explores the influence of traditionally patterned graphic designs on marketing
communication and consumer behaviour within the Saudi Arabian context. By integrating …

Dynamic visual identities have been existing in our design arena for almost 70 years now.
This pandemic, however, allied with the available technology, have created new fertile …

The development of new media technology has expanded the way of people's life and
increased the form of communication. Due to the change of early application media, the …

Atualmente existem inúmeras marcas no mercado, algumas delas desempenham papeis de
extrema relevância na sociedade. O desafio para as marcas emergentes é encontrar uma …

O presente trabalho realizou-se no âmbito do Curso de Mestrado em Design & Publicidade
com o objetivo de desenvolver um projeto de investigação que relacionasse a área do …