The main purpose of research was to investigate the underlying strategies for enhancing
“organizational sustainability”(OS). The study categorizes the existing literature, based on …

Our study provides insight into the relationships between online store beliefs and consumer
online impulse buying behavior. Drawing upon cognitive emotion theory, we developed a …

Purpose The study applied the stimulus–organism–response (S–O–R) framework to
investigate the influence of flow elements (eg perceived control, concentration and cognitive …

Remarketing and reselling remanufactured electronic products is one of the effective and
sustainable approaches to deal with the rapidly increasing e-waste. Studying customer …

India has more than 100 million internet users out of which one half opt for online purchases
and the number is rising sharply every year. The growth in the number of online shoppers is …

The aim of this study was to analyze the motivational factors of collaborative consumption in
the era of the sharing economy, as a part of consumers' behavior by online media platforms …

The marketing discipline has been exposed to various changes and strong challenges with
the introduction and diffusion of the Internet phenomenon into the business arena. Ever …

Digital marketing communication has affected consumer behaviour across product
categories like books, music, fashion accessories, clothing, banking, online gaming, and so …

With the development of business society and the progress of information technology, the
internet has become a unique business environment. Meanwhile, the marketing technique …

Purpose Recent decade has witnessed exponential growth in e-commerce segment,
leading to emergence of various online selling platforms catering to diverse product …