Prior research documents capital market benefits of increased investor attention to
accounting disclosures and media coverage; however, little is known about how investors …

Using daily advertising data, we analyze the short-term effects of advertising on investor
attention and on financial market outcomes. Based on various investor attention proxies, we …

Using minute-by-minute TV advertising data covering some 300 firms, 327,000 ads, and $20
billion in ad spending, we study the real-time effects of TV advertising on investors' searches …

Firms are embedded in the product market as well as the capital market. Their behavior in
the product market will inevitably affect their performance in the capital market, and vice …

We investigate the relationship between the intensity of share pledging activities and the
level of financial constraint in publicly listed firms in China. We show that the high financial …

Marketing capability refers to a firm's ability to optimally deploy and integrate different
marketing inputs to achieve high sales at low cost. This paper examines whether the value …

We analyze whether product market advertising has a spillover effect on stock price
synchronicity by transmitting firm-specific information to the capital market and attracting …

We examine how an industry leader's competitors respond when financial fraud by the
leader is publicly revealed. We document evidence of predatory advertising and pricing …

This study analyses the impact of social media popularity on the global mergers and
acquisitions (M&A) market using a sample of 66,905 M&A transactions across 50 countries …

Purpose This paper aims to examine the direct and indirect effects of advertising on investor
behavior. Design/methodology/approach The authors use a novel and direct measure of …