Supply chain (SC) innovation has become a competitive source for hotels to enhance
performance in the turbulent business environment. Drawing on the resource orchestration …

Yapay zekânın turizm endüstrisinde endüstri yapısını ve tüketici davranışlarını büyük oranda
etkilemesi beklenmektedir. Tüketici davranışlarında beklenen değişimi karşılamak isteyen …

In today's fast-paced and highly competitive tourism and hospitality industry, technological
advancements play a pivotal role in shaping customer experiences and employee …

The study aims to investigate the mediating effect of green innovation in the relationship
between green entrepreneurial orientation, green organisational culture, and competitive …

This article explores the impact of artificial intelligence (AI) on the aviation and hospitality
industries, both of which are rapidly evolving due to technological advancements. It aims to …

This study aims to map topics and the future research agenda regarding legal issues in
artificial intelligence (AI) technology in tourism. The research was conducted using …

This study aims to investigate the influence of green intellectual capital (green human
capital, green structural capital, green rational capital) and entrepreneurial orientation on …

The objective of this study is to investigate how consumers' online shopping experience
influence online purchase intention through a serial mediation model using stimulus …

This study aims to investigate the impact of social media marketing activities (SMMA) on
repurchase intention (RPI) with the mediating effect of brand equity (BE), Brand loyalty (BL) …

Technologies like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI)
impact the decision-making process related to the creation of tourist offers. The aim of this …