Previous studies on corporate social responsibility (CSR) communication suggest that firms'
social initiatives should be communicated through third-party, non-corporate sources …

Purpose This paper aims to use signalling theory to examine the concept of advertising
credibility and its effects on brand credibility, brand image, corporate credibility and …

Evaluating Public Communication addresses the widely reported lack of rigorous outcome
and impact-oriented evaluation in advertising; public relations; corporate, government …

The Future of Excellence in Public Relations and Communication Management brings
together an outstanding group of public relations scholars and practitioners to consider the …

Immersive media forms such as virtual reality simulations are considered suitable vehicles
for persuasive communication because they enhance the perception of spatial presence …

This study provides an answer to the question whether and under which conditions publicity
is more or less effective than advertising. Advertising refers to paid communication that …

Online behavioral advertising (OBA) is now the norm for social media advertising
campaigns. Brands use detailed consumer data points to customize product placement, but …

Corporations serve as an important news source for journalists. Media relations have long
been considered a key facet of public relations (PR). This study presents scientific literature …

Abstract Building on the Global Alliance for Public Relations and Communication
Management's Melbourne Mandate's understanding of a communicative organization …

Expert commentaries are an avenue in which individuals and the organisations they
represent position themselves on issues that are relevant to stakeholders. This paper …