It is conventional wisdom that a manufacturer's encroachment into retail space will likely hurt
an existing retailer. In contrast to this conventional belief, current research indicates that a …

This paper studies manufacturer encroachment in a supply chain wherein the manufacturer
and/or the retailer should invest in informative advertising. Using a game-theoretic …

This study examines firms' product quality information disclosure incentives in a supply
chain wherein an upstream manufacturer sells a national brand via a downstream retailer …

Persuasive advertising is viewed as an effective tool to affect willingness-to-pay of
customers for a firm's product. In their use of persuasive advertising, firms typically face the …

The development of e-commerce has enhanced the ability of firms to identify existing and
potential customers and set targeted prices accordingly, which is known as behavior-based …

Many e-commerce platforms allow third-party sellers (manufacturers and retailers) to sell on
their websites for commission fees. In particular, manufacturers can sell directly on the …

In competitive businesses, weak firms that incur high costs may have an “advantage of the
weak” when competing against strong firms that spend low costs. They could deploy …

Advertising and recommender systems are two germane demand creation tools to expand
the market. We examine the model comprising two manufacturers and one online retailer to …

This paper studies equilibrium channel strategies in a mixed market with a public firm and a
private firm. The public firm is concerned with social welfare, while the private firm aims to …

The selection of optimal channels is considered the critical marketing strategy for the firm.
Effective vertical channel selection could induce distinct effects on the firm's profit and social …