Communication channels play pivotal role in disseminating information. But when the bulk of
population is illiterate and inaccessible to modern means of communication, the challenge is …

Numerous studies have been conducted on farm radio programmes but there is limited
information on farmers' level of patronage, utilisation and satisfaction with the information …

This paper reports the findings of a study that assessed the accessibility and use of mass
media by small-scale farmers in accessing agricultural information for poverty alleviation in …

Farm radio programs have become important conduits of change among farmers. The
content, delivery, programming, personnel and benefits need to be evaluated in order to …

Mass media provides information about latest technologies that are used by the farmers to
increase their production. In rural areas, printed and telecast information cannot be utilized …

India is an agricultural country where half of the population is based on agriculture for their
livelihood. So television is a powerful tool to access the information to farmers through Krishi …