This essay addresses how the definitions of disaster and vulnerability serve as guides for
market and policy responses and shows how a fundamental lack of understanding of what …

We write this editorial in the midst of a global pandemic. At the time of our writing in mid-May
2020, 215 countries and territories worldwide report over 5.4 million cases of the novel …

For several decades, the Journal of Public Policy & Marketing (JPP&M) has stimulated and
led debates with far-reaching implications for consumer well-being, global relationships …

Subsistence consumers are disadvantaged and marginalized on many levels, including
financial deprivation, poor health, lack of access to resources, and social stigmatization. The …

Lebanon is a complex country of extraordinary promise; often thrust into crisis, including
recent military assaults, terrorist attacks and bombings. The authors share findings from a …

This paper initiates an exploratory investigation with the aim of providing a better
understanding of the applicability of several commercial logistics processes to humanitarian …

War and other violent conflicts greatly degrade a country's economic, social, and marketing
systems. In the aftermath of conflict, national and international organizations develop …

It is increasingly common for western universities to recruit marketing students from across
the globe, and in particular from notionally “developing” economies. This practice raises …

Our research reveals how people employ shared material resources to socially construct
their stories and collective identity in times of cultural trauma and recovery. Analysis of a …

Much of the world in which marketers make ethical decisions is complex, often poorly
understood and frequently conflicted. Further, our world is replete with dilemmas that require …