Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes' engagements in social and …
Y Noh, NY Ahn, AJ Anderson - European Sport Management …, 2023 - Taylor & Francis
ABSTRACT Research Question We aimed to explore consumers' perceptions of two athletes
and athletes' engagements in social and political advocacy. Research Methods We …
and athletes' engagements in social and political advocacy. Research Methods We …
Travel risks in the COVID-19 age: using Zaltman Metaphor Elicitation Technique (ZMET)
D Jung - Current Issues in Tourism, 2022 - Taylor & Francis
While the COVID-19 pandemic changed our economies, work habits and daily routines in
significant ways, it also fundamentally impacted our travel behaviour. This study identifies …
significant ways, it also fundamentally impacted our travel behaviour. This study identifies …
[PDF][PDF] SME'S Accounting information in the eyes of bank credit analyst: Exploration with ZMET method
N Puspasari, E Herwiyanti - Academic Journal of Interdisciplinary …, 2021 - academia.edu
This study aims to explore and gain an in-depth understanding of the views of bank credit
analysts on SME's accounting information in credit decision making. This study used the …
analysts on SME's accounting information in credit decision making. This study used the …
[PDF][PDF] Barking up the wrong tree: SMEs' perception of tax using the ZMET Method
N Puspasari, E Herwiyanti… - Journal of Economics and …, 2021 - researchgate.net
Abstract Small and Medium Enterprises (SMEs) has been a backbone for Indonesian
economy over the years. This study aims to explore and gain an in-depth understanding of …
economy over the years. This study aims to explore and gain an in-depth understanding of …
The Ideal Advertising Professor: A ZMET-Based Inquiry
G Anghelcev, S Sar, JL Moultrie… - Journal of Current Issues …, 2023 - Taylor & Francis
Advertising departments in universities worldwide must grapple with a fast-changing
industry that continues to redefine itself amid technological change and disruption. It is a …
industry that continues to redefine itself amid technological change and disruption. It is a …
Accounting for startup: As scary as Freddy
YA Sudibyo, N Puspasari - Jurnal Akuntansi dan Bisnis, 2021 - jab.fe.uns.ac.id
Indonesia has enormous numbers of startup companies which grow rapidly in the past four
years. However, many startups fail in the first year due to their lack of business sustainability …
years. However, many startups fail in the first year due to their lack of business sustainability …
Exploring Department Store Offerings: A Zmet Study
B Shang - 2023 - search.proquest.com
Abstract Department stores in the UK have faced challenging retail conditions, which were
affected by the everchanging external retail competition such as out-of-town and online …
affected by the everchanging external retail competition such as out-of-town and online …
[引用][C] Riset UMKM:: Pendekatan Multiperspektif
Employment Contract Negotiations for Romanian IT Employees and Their Willingness for Future (Re) Negotiations
AM CLIPA - SEA–Practical Application of Science, 2018 - ceeol.com
This study takes into consideration the factors which influence negotiations related to the
employment contract as well as the employees' willingness to (re) negotiate with the same …
employment contract as well as the employees' willingness to (re) negotiate with the same …
[PDF][PDF] ACCOUNTING FOR STARTUP: AS SCARY AS FREDDY
N PUSPASARI - academia.edu
Indonesia has enormous numbers of startup companies which grow rapidly in the past four
years. However, many startups fail in the first year due to their lack of business sustainability …
years. However, many startups fail in the first year due to their lack of business sustainability …