The importance of timely, accurate and effective use of available information is essential to
the proper management of emergency situations. In recent years, emerging technologies …

Sentiment detection and classification is the latest fad for social analytics on Web. With the
array of practical applications in healthcare, finance, media, consumer markets, and …

The use of social media has become an integral part of daily routine in modern society.
Social media portals offer powerful public platforms where people can freely share their …

The study highlights how digital marketing is often detrimental, when it is done by unskilled
service providers. It highlights how the hyped services of search engine marketing (SEM) …

Stock exchange forecasting is an important aspect of business investment plans. The
customers prefer to invest in stocks rather than traditional investments due to high …

Social media had been extensively used for communication and networking purposes
among corporates. Literature indicates social media platforms had also been used by the …

Many assume that in a digital environment with a wide range of ideologically tinged news
outlets, partisan selective exposure to like-minded speech is pervasive and a primary cause …

This research aims to give an insight into social media as an online marketing medium used
by sports clubs. The research intention is to understand how social media is used to …

Recently, a prevailing trend of user generated content (UGC) on social media sites is the
emerging micro-videos. Microvideos afford many potential opportunities ranging from …

Since the beginning of this decade, there has seen an exponential growth in number of
internet users using social media, especially Twitter for sharing their views on various topics …