Cognitive reappraisal intends to study the significance of an event concerning any emotional
reaction. Understanding the efficacy of cognitive reappraisal in emotion regulation requires …

Video recordings accurately capture facial expression movements; however, they are
difficult for face perception researchers to standardise and manipulate. For this reason …

Five experiments examined the role of resource evaluability on giving. We systematically
varied participants' resources they and another potential donor received and whether they …

The high degree of social consciousness among Generation Z (Gen Z) makes the cohort a
critical target for nonprofits. Our study investigates the relative impact of advertising appeals …

This theoretical article summarizes the various psychological and motivational processes
that underlie prosocial decision-making. To this aim, we propose a novel way to organize …

This study explores the effect of child images in advertisements on financial support
provided by team fans-including the intention to buy licensed club products-and reported …

Many non-profit organizations seek new ways to fund their projects to aid and improve the
lives of people and the environment with increasingly scarce resources. This study is …

En plus de susciter de fortes critiques (Volle, 2013), le marketing peut être synonyme de
mensonge, arnaque ou manipulation pour les consommateurs (Béji-Bécheur & Gomy …

Emotion detection is one of the widely explored fields and finds application in almost every
domain. However, culture impacts the emotional regulation of a person. Thus, cultural …

Emotion is a well-established persuasion tactic widely used to enhance advertising
effectiveness. This research used a mixed methods approach to investigate how to leverage …