In this article, we discuss the state of the art of models for customer engagement and the
problems that are inherent to calibrating and implementing these models. The authors first …

Crowdsourcing contests are contests by which organizations tap into the wisdom of crowds
by outsourcing tasks to large groups of people on the Internet. In an online environment …

Marketing researchers have used models of consumer demand to forecast future sales, to
describe and test theories of behavior, and to measure the response to marketing …

As private labels (PLs) continue to grow in power and market share, product innovation has
become one of the strongest weapons in the national brand (NB) manufacturer's arsenal. In …

The authors show how to use microlevel survey data from a tracking study on brand
awareness in conjunction with data on sales and advertising expenditures to improve the …

Retailers face the problem of finding the assortment that maximizes category profit. This is a
challenging task because the number of potential assortments is very large when there are …

We develop a probit choice model under optimal sequential search and apply it to the study
of aggregate demand of consumer durable goods. In our joint model of search and choice …

In this paper we develop a two-period model of an atypical Closed-loop Supply Chain
(CLSC) consistent with the DellReconnect project. In our setting, a manufacturer (Dell) sells …

To evaluate the success of a new product, managers need to determine how much of its new
demand is due to cannibalizing the firm's other products, rather than drawing from …

As firms collect greater amounts of data about their customers from an ever broader set of
“touchpoints,” a new set of methodological challenges arises. Companies often collect data …