Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block… - Journal of service …, 2010 - journals.sagepub.com
In this article, we discuss the state of the art of models for customer engagement and the
problems that are inherent to calibrating and implementing these models. The authors first …
problems that are inherent to calibrating and implementing these models. The authors first …
Managing the crowds: The effect of prize guarantees and in-process feedback on participation in crowdsourcing contests
Crowdsourcing contests are contests by which organizations tap into the wisdom of crowds
by outsourcing tasks to large groups of people on the Internet. In an online environment …
by outsourcing tasks to large groups of people on the Internet. In an online environment …
Structural workshop paper—discrete-choice models of consumer demand in marketing
PK Chintagunta, HS Nair - Marketing Science, 2011 - pubsonline.informs.org
Marketing researchers have used models of consumer demand to forecast future sales, to
describe and test theories of behavior, and to measure the response to marketing …
describe and test theories of behavior, and to measure the response to marketing …
New products: The antidote to private label growth?
K Gielens - Journal of Marketing Research, 2012 - journals.sagepub.com
As private labels (PLs) continue to grow in power and market share, product innovation has
become one of the strongest weapons in the national brand (NB) manufacturer's arsenal. In …
become one of the strongest weapons in the national brand (NB) manufacturer's arsenal. In …
Choice set heterogeneity and the role of advertising: An analysis with micro and macro data
M Draganska, D Klapper - Journal of Marketing Research, 2011 - journals.sagepub.com
The authors show how to use microlevel survey data from a tracking study on brand
awareness in conjunction with data on sales and advertising expenditures to improve the …
awareness in conjunction with data on sales and advertising expenditures to improve the …
Optimizing retail assortments
RP Rooderkerk, HJ Van Heerde… - Marketing …, 2013 - pubsonline.informs.org
Retailers face the problem of finding the assortment that maximizes category profit. This is a
challenging task because the number of potential assortments is very large when there are …
challenging task because the number of potential assortments is very large when there are …
The probit choice model under sequential search with an application to online retailing
JB Kim, P Albuquerque… - Management …, 2017 - pubsonline.informs.org
We develop a probit choice model under optimal sequential search and apply it to the study
of aggregate demand of consumer durable goods. In our joint model of search and choice …
of aggregate demand of consumer durable goods. In our joint model of search and choice …
A two-period model of product cannibalization in an atypical Closed-loop Supply Chain with endogenous returns: The case of DellReconnect
V Ramani, P De Giovanni - European Journal of Operational Research, 2017 - Elsevier
In this paper we develop a two-period model of an atypical Closed-loop Supply Chain
(CLSC) consistent with the DellReconnect project. In our setting, a manufacturer (Dell) sells …
(CLSC) consistent with the DellReconnect project. In our setting, a manufacturer (Dell) sells …
Estimating cannibalization rates for pioneering innovations
HJ Van Heerde, S Srinivasan… - Marketing …, 2010 - pubsonline.informs.org
To evaluate the success of a new product, managers need to determine how much of its new
demand is due to cannibalizing the firm's other products, rather than drawing from …
demand is due to cannibalizing the firm's other products, rather than drawing from …
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
As firms collect greater amounts of data about their customers from an ever broader set of
“touchpoints,” a new set of methodological challenges arises. Companies often collect data …
“touchpoints,” a new set of methodological challenges arises. Companies often collect data …