The study proposes a comprehensive model framework, Online Customer Experience-
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …

Live-stream shopping is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …

Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …

The purpose of this study to investigate the effect of online convenience dimensions on
mobile banking (m-banking) adoption intention using a comprehensive moderated …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

Given the severe impacts of the Covid-19 pandemic on business activities, this study
presents a systematic framework to examine the effect of the perceived effectiveness of e …

Scholars and industry stakeholders have exhibited an interest in identifying the underlying
dimensions of viral memes. However, the recipe for creating a viral meme remains obscure …

The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …

This paper aims to investigate the effect of family firms' characteristics on millennials'
purchase intention through three dimensions (emotional appeal, product and service quality …

Online food delivery applications (OFDA) are an emerging area of an online-to-offline (O2O)
service delivery platform. In times of the COVID-19 pandemic the OFDA apps can help the …