Purpose–The purpose of this paper is to investigate the extent of customer switching and the
reasons that underlie customer‐switching intentions. The paper aims to focus on the various …

There is a conceptual gap in the marketing literature, as to date there has been no published
empirical research on festival switching intentions, festival satisfaction, festival image …

Purpose–The purpose of this paper is to integrate consumer personality to fashion
involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic …

Purpose–This paper investigates the determinants of credit card use and misuse by student
and young professionals. Critical to the research is the impact of materialism and knowledge …

The purpose of this study was to examine the direct effect of satisfaction, variety seeking and
alternative attractiveness on switching behavior through switching intentions. The population …

Organizations invest considerable resources on consumer acquisition. Therefore, retention
of these consumers becomes crucial for them to build their market presence. Consumer …

Penelitian ini bertujuan untuk meneliti pengaruh persepsi harga, biaya beralih, daya tarik
alternatif dan pencarian variasi terhadap perilaku beralih yang dimediasikan oleh niat …

This paper aims to provide guidelines for using Factor Analyses in social research.
Guidelines are provided for eight mandatory methodological areas;(a) Objectives of using …

The purpose of this study was to examine relationship between Customer Loyalty-
Satisfaction link and usage of services. This study uses Customer Loyalty-Satisfaction link …

The study aims to explain the impact of service quality on customer loyalty, satisfaction, and
switching behaviors for insurance companies in Saudi Arabia. The study used the …