Ecommerce transactions are no longer a new thing. Many people shop with ecommerce and
many companies use ecommerce to promote and to sell their products. Because of that …

In the telco industry, attracting new customers is no longer a good strategy since the cost of
retaining existing customers is much lower. Churn management becomes instrumental in …

The type and number of defects constitute a major indicator of project quality and are thus
emphasized in project management. Therefore, it is necessary to explore appropriate tools …

The high increase in the number of companies competing in mature markets makes
customer retention an important factor for any company to survive. Thus, many …

Good segmentation contributes towards a better understanding of the market and customer
demands. This study aims to develop a new methodological approach, integrating …

The RFM (Recency, Frequency and Monetary) model provides an effective analysis for
decision makers in order to target their customers and develop appropriate marketing …

Customers are now constantly linked and communicate extensively with each other utilizing
technology-enabled media, such as online social networks. Therefore, when making buying …

The development of social media has changed the way that travelers visit sightseeing spots.
The social Internet of Things (IoT) allows products to automatically generate posts, share …

When deciding in which segment to invest or how to distribute the marketing budget,
managers generally take risks in making decisions without considering the real impact every …

Purpose Online customer relationship management (CRM) is an important issue for
implementing digital marketing of electronic commerce or social commerce. The purpose of …