Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

Previous studies in the context of livestreaming commerce have largely overlooked the role
of the distinctive characteristic of real-time interactivity in fostering cognitive/affective …

Online shopping addiction can be defined as an Internet‐based behavioural addiction which
may lead to economic problems. Even though shopping is increasingly common through …

Purpose This study aims to understand social media users' responses to the influencer-
endorsed wine short videos on the most popular platform–Douyin, relying on message …

The health crisis caused by COVID-19 has affected consumption and payment patterns
worldwide. Consumers have had to change their habits and deal with new sanitation …

Purpose Buying behavior has been significantly altered by technological developments as a
result of the rise of the Internet. Online buying behavior is also inextricably linked to …

Although consumer and marketing research has focused on identifying various precursors of
compulsive buying behavior, little attention has been paid to more complex relationships …

The present age is witnessing a rise in materialism and its sub‐traits such as
possessiveness, nongenerosity and envy. Combined with a marked increase in habitual …

Purpose This paper aims to investigate whether consumers' identification with a brand
community makes them more likely to engage in compulsive buying behavior. Specifically …

In order to respond to sustainable consumption and production, customers today are more
aware of how their actions affect the environment. As a result, customers are looking for …