This paper explores the effects of utilitarian and hedonic benefits perceptions of discount
sales promotions on consumer purchase decisions (attitude and behavioral intention). A …

The substitution of small retail stores by the large stores has been a topic of debate among
academics, practitioners, retailers and general public, especially in the context of foreign …

While international retailers engage in the active promotion of store brands, consumers from
Asia–Pacific markets remain resistant to purchasing store brands despite the intensification …

This study examines the effect of social media richness on business performance, mediated
by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and …

Competition in the service industry is intense. To deliver value-added services, more
companies are focusing on consumers as a powerful means of establishing firm …

This research explores the preferred place for Malaysian consumers to purchase fresh meat.
From four focus group discussions, participants indicated that their decision to purchase …

Purpose The purpose of this study is to consolidate the existing literature on small retail and
develop a conceptual framework using thematic analysis. Design/methodology/approach …

Purpose–The aim of this paper is to examine the impact of Enterprise Risk Management
(ERM) on firm's performance measured through Economic Value Added (EVA) analysis …

This article aims to examine the elements of country branding from the perspectives of a
country's citizens. In this exploration, the study constructs their views toward the country …

Purpose: This research aims to determine the relationship between consumers' perception
of store image, price conscious, perceived quality, and value conscious towards purchase …