Gamification has recently become a popular topic in marketing practice. It is perceived as
being a promising way to provide improved consumer experiences and to positively …

Gamification on the mobile platform through the concept of online games has the potential to
create unprecedented engagement with customers. With the growth in the gamification …

Unsustainable consumption is a pressing issue requiring innovative solutions. Gamification
is a promising approach with the potential to drive a shift toward sustainable consumption …

This research aims to (1) investigate the effects/mechanisms of gamifying restaurant self-
service technologies (SSTs) on post-SST usage behavior; and (2) understand how this …

The end of the twentieth century saw increased research on sustainability issues,
particularly consumer consumption patterns and their environmental impact. As consumers …

Purpose The study explores the effect of game flow, game enjoyment and game
customization on consumers' attitudes toward the game (ATG). It also examines the …

The internet is a technology that has provided changes, giving rise to new trends and
concepts applied in the most diverse areas. One of these trends is gamification, as it is a …

Zusammenfassung Die „Customer Experience “ist eines der zentralen Zukunftsthemen im
Marketing. Konsumenten erwarten gerade auch vor dem Hintergrund der Digitalisierung …

Mobile technology and digitalisation put pressure on retailers to engage in omni-channel
retailing. However, to avoid cannibalisation and create synergies, channels must differ and …

English The digital world comes with increasing communication messages individuals are
confronted with. This overwhelming flood of information makes it increasingly difficult for …