This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …

The relationship between corporate social responsibility (CSR) and employee creativity has
become more critical than ever for companies, such as in regards to the United Nations …

Recognizing the power of consumer-led dialogue over traditional company-led marketing,
travel and tourism organizations increasingly appreciate the role of consumer advocacy …

Tourism and hospitality are at a critical crossroads that offer great economic potential but
also pose significant challenges, including market complexity and intense competition …

This research discusses the significance of environmental transformational leadership
(ENTL) in the creation of energy-saving sustainable behaviors (EESB) among employees in …

This research investigates the relationship between corporate social responsibility (CSR)
and consumer green advocacy behaviour (CGAB) in the context of the hospitality industry in …

Existing research has focused on organizational interventions in promoting financial
performance but has neglected individual factors, such as employee emotions. Our study …

Traditional customer relationship management models are ineffective for creating long-term
relationships, but social media offers a more interactive approach. Despite the growing use …

Addressing environmental challenges, such as climate change, requires integrating
consumers' social behavior and personality traits. This study examined how corporate social …

In today's digitally interconnected world, social media emerges as a powerful tool, offering
different opportunities for modern businesses. Not only do organizations use social media …