Examining influencer marketing: the roles of para-social relationships, unpaid collaborations, and trustworthiness in shaping consumer buying behavior
N Sarkis, N Jabbour Al Maalouf… - Cogent Business & …, 2024 - Taylor & Francis
The marketing landscape has intensely changed with the rise of digital platforms and social
media. Social media influencer marketing was found by many previous studies to be a …
media. Social media influencer marketing was found by many previous studies to be a …
[HTML][HTML] Consumers' attitudes and purchase intentions toward food ordering via online platforms
NJ Al Maalouf, E Sayegh, W Makhoul… - Journal of Retailing and …, 2025 - Elsevier
With the rapid advancements in technology, the Internet and mobile applications have
become integral to everyday life, offering unprecedented convenience and value …
become integral to everyday life, offering unprecedented convenience and value …
Technology analytic adeptness for examining the interrelatedness between the main macroeconomic variables in Lebanon employing a vector autoregression (VAR)
The economy in Lebanon has confronted noteworthy encounters in the past few years,
depicted by economic uncertainty, political instability, and financial crises. This paper …
depicted by economic uncertainty, political instability, and financial crises. This paper …
Implementation of Total Quality Management to Improve Operational Efficiency and Customer Satisfaction in Lebanese Industries
In today's dynamic business landscape, organizations are constantly seeking ways to
improve their performance. Total Quality Management (TQM) is a popular strategy for …
improve their performance. Total Quality Management (TQM) is a popular strategy for …
Inflationary Spirals and Cost of Living Challenges: The Economic Consequences of the Syrian Refugee Crisis in Lebanon
M Zreik - The Syrian Refugee Crisis and Lebanon's Economic …, 2024 - Springer
This chapter delves into the inflationary pressures and escalating cost of living challenges
that have emerged in Lebanon as a direct consequence of the Syrian refugee crisis. It …
that have emerged in Lebanon as a direct consequence of the Syrian refugee crisis. It …
Quality of Education Amid The Lebanese Economic Crisis
The Lebanese crisis has sparked numerous academic inquiries into the psychological,
mental, and physical health consequences for Lebanon's students. However, the impact on …
mental, and physical health consequences for Lebanon's students. However, the impact on …
[PDF][PDF] The Impact of the Economic Crisis on the Educational Sector in Lebanon in Terms of Student Enrollment, Quality of Education, and Teachers' Motivation
NJ Al Maalouf, R Al Baradhi - Migration Letters - academia.edu
Lebanon, a nation renowned for its diverse culture and resilient populace, is currently
grappling with an unprecedented economic crisis marked by hyperinflation, soaring …
grappling with an unprecedented economic crisis marked by hyperinflation, soaring …