Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

This study sought to propose an extended model of the theory of planned behavior (TPB),
incorporating further major constructs in tourism marketing (ie travel motivation, eWOM …

This study investigates the effects of cognitive destination image shaped by media during
the COVID-19 pandemic on willingness to support and post-pandemic travel intention …

In a highly competitive market, marketing staff are always looking for solutions to strengthen
what can be called their destination values (unique place, services, and human resources …

The presence or absence of differences in the perceptions of previous visitors and non-
visitors toward a destination is important to tourist theorists and practitioners. Destination …

The purpose of this study was to develop an integrated model to examine the antecedents to
Chinese domestic tourists' destination loyalty. Chinese tourists are rapidly gaining attention …

This paper, continuing from Pike (2002), and Stepchenkova and Mills (2010), reviews 177
articles published between 2008 and 2012 about destination image. The major …

This study explores how familiarity and attachment, along with cognitive and affective image
explain destination loyalty across visitors with divergent degrees of frequency of visitation …

This research examines the interplay of tourism and political conflicts in the context of two
historically politically divided nations. Specifically, this research investigates the effect of …