Virtual reality (VR) has grown in popularity and technological ability, offering wider potential
for retailers to immerse consumers in branded experiences. On the industry side, experts …

Despite being recognized as a global entertainment phenomenon, the nature of esports has
been a subject of ongoing debate due to its content attributes and the controversial impact it …

Despite recognizing the importance of virtual brand community (VBC) and the existence of
different types of electronic word-of-mouth (eWOM) behaviors (eg, opinion giving, opinion …

The noticed cultural shift in Saudi Arabia is manifested in the digital platforms on social
media networks. Consumers of cultural products encounter these creative institutions online …

Purpose Some aspects of technology behaviour remain unclear, such as the generation of
technology use and engagement. So, this study aims to address the following question …

Despite the growth and commercial potential of digital technologies, little is known about
what factors create users' satisfaction with a particular digital outlet. In this context, the major …

Platform businesses, linking producers and consumers, have emerged as a very important
industry. Meanwhile, value co-creation has become one of the critical issues concerning the …

To meet the needs of innovation, to improve the competitiveness of information technology
based on the professional abilities and resources, internal business is not enough, but there …

This paper uses a Stackelberg game model to analyze the profit function composition of
digital content resource producers and publishers and uses a numerical simulation method …

The aim of this study is to present a general literature typology of flow theory where a history
of roughly 47 years (1975-present) exists. YÖK (Council of Higher Education) Thesis Center …