Close knit: Using consumption communities to overcome loneliness

MO Sullivan, B Richardson - European Journal of Marketing, 2020 - emerald.com
Purpose This paper aims to highlight the role of consumption communities as a self-help
support group to ameliorate loneliness. The authors suggest that the self-help element of …

Close Knit: an investigation of the therapeutic consumption tribe

MR O'Sullivan - 2018 - cora.ucc.ie
This thesis interrogates the nature of and meanings behind consumption practices in a
femaleled and-dominated consumption community, specifically Knitters. Informed by the …