Manipulating customer loyalty measurement: influence of suggestive design elements on the net promoter score
A Wohllebe, A Nicolaisen - Total Quality Management & Business …, 2024 - Taylor & Francis
The Net Promoter Score (NPS) is one of the most relevant instruments for measuring
customer loyalty in practice. The NPS has been repeatedly criticised in the scientific …
customer loyalty in practice. The NPS has been repeatedly criticised in the scientific …
[HTML][HTML] Predicting e-commerce CLV with neural networks: The role of NPS, ATV, and CES
V Norouzi - Journal of Economy and Technology, 2024 - Elsevier
Abstract Accurately predicting Customer Lifetime Value (CLV) is paramount in optimizing
customer relationship management. This study introduces a novel deep learning approach …
customer relationship management. This study introduces a novel deep learning approach …
Modelo de experiencia del cliente en laboratorios de inyección a diésel de la ciudad de Quevedo
AM Malavé-Gómez… - … de Investigación en …, 2024 - reicomunicar.org
El objetivo general de esta investigación fue analizar cómo la experiencia del cliente influye
en la satisfacción y la fidelidad, desarrollando un modelo teórico validado mediante …
en la satisfacción y la fidelidad, desarrollando un modelo teórico validado mediante …
[PDF][PDF] SURVEY SCALE DEVELOPMENT FOR MEASURING CUSTOMER SUCCESS: ARE NET PROMOTER SCORE (NPS) AND CSAT STILL VALUABLE?
J Farhan - libstore.ugent.be
Nowadays, customer experience (CX) plays a pivotal role in the retail sector. Many retailers
consider it a top priority. Companies target different domains of customer experience such …
consider it a top priority. Companies target different domains of customer experience such …
[PDF][PDF] Journal of Economy and Technology
V Norouzi - researchgate.net
ABSTRACT Accurately predicting Customer Lifetime Value (CLV) is paramount in optimizing
customer relationship management. This study introduces a novel deep learning approach …
customer relationship management. This study introduces a novel deep learning approach …